AT2 Film Marketing Task

This poster is part of my Assessment Task 2 Film Marketing task. In this task, I was given several fictional film titles and asked to create a theatrical release poster. The poster was designed to communicate the genre and narrative of the film through media codes and poster conventions.

I first decided on the romance drama genre. I analysed 2 posters from the same genre to identify common codes and conventions. This helped me understand what audiences expect for the genre through technical, symbolic, and written codes such as typography, key image, colors, background image, body language of the actors, and more. I chose this genre because I enjoy it and felt confident explaining the codes and conventions.